Ad Analysis

Every day we are surrounded by a relentless barrage of advertisements, and most of the time we just try do to our best to ignore them. Rarely do we think seriously about what the ads are trying to accomplish and the strategies they use in doing so. For this assignment, I want you to get together in groups and analyze how magazine ads make meaning in the minds of their readers, using the following list of questions as a guide:

For Wednesday, I want you, as a group, to prepare a presentation to the rest of the class on what you have found in your ad analysis. Your presentation should diagram how the ad "works": it should identify the purpose of the ad (again, beyond simply "selling the product"), and it should demonstrate how it goes about achieving that purpose (or not). Please defend your assertions using the ad itself.


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