For this project, you will once again be a member of our fictional consulting firm Indelible, Inc. This time, however, you will work individually.
Indelible, Inc. has been contacted by the Oakland County Health Department because they've witnessed a recent decline in the number of people seeking vaccination services for their children. Anecdotal reports from the vaccination program staff suggest that parents are increasingly wary of the safey of vaccinations. The staffers suspect that this due to anti-vaccine information that is is common circulation. The department has asked our firm to prepare an original brochure to distribute to new parents in the county convincing them to get their children immunized. The brochure does not have to market the client's services specifically, but advocate immunization generally.
You will have three deliverables to prepare:
This assignment was developed by Jim Nugent and is distributed
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